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Sportamore

October 25, 2012

NASDAQ OMX (NASDAQ: NDAQ) announces that the trading in Sportamore AB (short name: SPOR) shares will commence today on First North at NASDAQ OMX Stockholm. Sportamore belongs to the Consumer Services sector and is the eighth new company to be admitted to trading on First North in 2012.

Based out of Stockholm, Sweden, Sportamore is an online reseller of sports and leisure products. The company, which was founded in 2009 and opened its online store in May of 2010, has today established itself as a leading Swedish online vendor in sports clothing and equipment. Sportamore offers over 10,000 products from more than 450 different brands representing more than 30 different sports. For more information, visit www.sportamore.se and follow the share here»

	Johan Ryding, CEO of Sportamore is welcomed to First North by Emelie Jarnesten, NASDAQ OMX.
	Johan Ryding tolls the bell to open the market.
	Sportamore, from the left: Claes Winterfeldt, CBO, Johan Ryding, CEO, Joakim Friedman, COO and Petter Blid, CFO.
	Sportamore team together with their advisers Avanza Bank, HCL Invest and the NASDAQ OMX team.